Commercial Voice Over
Commercial Voice Overs that Sell without Selling from Ryan Stephenson
You know the voice you can trust, and your customers know it, too. It’s the sage advice guy. The all-knowing uncle. The captivating storyteller. Or the wise and omnipotent “Voice of God.” That’s the type of voice that makes many commercial voice overs a success. It’s also the commercial voice over for which Ryan Stephenson is best known. Take a listen to the demos on this page to get the idea.
His signature commercial voice-over sound is achieved through a voice that’s deep, smooth, textured, smoky and slightly rough. It’s the ideal sound for softer selling that has a much bigger impact than the scream-in-your-face announcer ads.
Ryan Stephenson voice overs are particularly well-suited for large companies that engage customers with understated ads. Think Lexus, BMW, Hankook Tires, The Hartford. Baking and investment-based firms are a perfect match with Ryan’s smooth and soothing voice, as are alcohol companies with a message that purrs.
The Rise of the Understated Ad: Commercial Voice Overs by Ryan Stephenson
Hard sells had been the rage for years, but listeners have long learned how to tune them out. They’re the commercial voice-overs that use louder and bolder sounds in an attempt to jostle the audience into listening. They make people feel panicked and often comfortable. In many cases, they no longer work. And they’re certainly not the type of ad higher-end firms want associated with their brand.
Soft sells are climbing the ranks as the most effective commercial voice-overs, especially for sophisticated companies. These ads make listeners feel comfortable and secure. There’s no pressure, no panic and no voice screaming for you to buy. In some cases, there isn’t even a call-to-action to buy.
The main aim is to leave the listeners with a warm and comfortable feeling for the brand, a feeling that intuitively builds trust. The most important aspect of a soft sell commercial voice over designed to build trust is a trustworthy voice, one that welcomes and invites the listeners. The one you’ll find with Ryan Stephenson.
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How Ryan Stephenson Commercial Voice Overs Lure Listeners
Ryan Stephenson has mastered the trustworthy voice of the guy next door if just a bit smoother and deeper. His vocal age range for commercial voice overs aligns with someone in their 30s, 40s or 50s. It’s the age of someone with enough life experience to know what they’re talking about, and enough confidence for the audience to believe it, too.
The style and tone of Ryan Stephenson’s commercial voice-overs get listeners to remember your product or service because it provides the help they need or solution they’re seeking. Ryan pulls this off every time because he connects deeply with the all-important why.
He knows why your product or service is important. Why it adds value to the listeners’ lives. Why they can’t live without it. This comes across to the listeners, who quickly begin to realize this trusted voice is right. This type of delivery not only piques audience interest, but it’s one that keeps them captivated by the commercial voice over so they really hear the message.
Even the name of your company doesn’t come across like a tagline at the end of your commercial voice-over. It comes across like a love song. Ryan Stephenson shows the world he cares deeply about your product, and his commercial voice-over delivery enchants your audience to feel the same way.
Commercial Voice Overs Enhanced by Acting Experience
Another infusion of power comes from Ryan Stephenson’s acting experience. He’s not just reading a commercial voice-over script. He’s actually becoming the sage and experienced advocate who has long been enthralled by your brand. Ryan taps into past experiences and his acting background to provide a naturally enticing read that’s as compelling as it is believable.
While his voice may be trusted and respected, it’s also highly conversational. Rather than being forced or overdone, Ryan Stephenson connects and engages with the audience in a natural way. He’s not touting a product or service; he’s telling a story. It’s the story of the success that can emerge when the audience lets your brand into their lives.
Why Ryan Stephenson is Your New Favorite Commercial Voice Over Actor
Your commercial voice-over script holds the message you want your audience to absorb, and the process works seamlessly in the voice of Ryan Stephenson. His acting experience lets him call upon the right amount and intensity of emotion, while his natural delivery automatically puts the audience at ease. He brings it all home with a deep, smooth and textured voice that comforts and soothes. Ryan Stephenson brings a special touch to your commercial voice-over, one that generates trust and sales.